Internship Report Essay Example | Topics and Well Written Essays - 2000 words

Internship Report - Essay Example Its vision also incorporates operations in a uniform and motivating atmosphere. Its mission identifies facilitating potentials among â€Å"trade and industry sector’s capacities† and sustaining other stakeholders’ interests through effective policymaking and development of strategies to empower resource utilization towards expansion of the nation’s economy (Ministry of Commerce and Industry 1). Objectives of the organization The organization has not outlined its explicit objectives, but its scope, vision, and mission statements as well as its core values imply a number of objectives. The mission statement identifies the organization’s goal of playing a leadership role in the nation’s trade and industries. Its mission statement is more diverse and communicates a number of objectives such as to promote abilities of trade and industry in the nation and to develop and enforce policies that are suitable for economic growth. The ministry’s c ore values, however, imply objectives such as to ensure honesty in the ministry’s undertakings, to ensure transparency in its dealings, and to promote creativity and mastery (Ministry of Commerce and Industry 1). Organizational structure The ministry is organized into geographical branches that undertake its roles and responsibilities across different regions of the nation. The branches, however, operate under consultations and directives from the ministry’s head office (Ministry of Commerce and Industry 1) Reward system Salary, allowances, and benefits Reward is an important concept in organization and influences productivity. The ministry factors in psychological effects of rewards and bases salaries, remuneration and allowances on the value for people, recognition for the efforts and achievements that the people attain in the ministry and the need for employees’ active participation in the ministry’s activities with the aim of fostering and improving i ts working environment. In order to ensure this perspective, the ministry has developed an attitude under the banner, ‘compensation, performance management, communication, and career advancement.’ The ministry’s value for its human resource is evident in its rewards rates that are comparably better than at other government agencies. Offered salaries in the ministry are also based on well-defined employees’ grades with specified salary ranges. Further, the ministry recognizes its employees’ performances through a rewards system that is based on an employee’s level of success and the employee’s grade. Grading The ministry has permanent and casual employees. It has a formal structure that grades permanent employees by their academic qualifications and their work experience. Salaries scale Employees’ job grades determine their salaries and other rewards. The salaries are further reviewed, annually, to ensure consistency with the mar ket demands and salaries that are offered by other agencies. Every department in the ministry, and with consultations from other departmental heads, undertakes the review. These reviews do not immediately affect each employee’s salary but offer a basis to determining possible changes. New recruits are, however, subjected to the running and approved payment scales though departmental heads, and human resource department can hire an employee at a higher rate than the employee’s scale. Another feature of the ministry salaries is an annual review that

Analyzing ads Essay Example | Topics and Well Written Essays - 1000 words

Analyzing ads - Essay Example The management has however, created counter strategies in their advertisement techniques in order to capture new customers and maintain its old customers in the market. Fowles’ appeal plays a major role in production of these Ads. The Management factor in his 15 appeals to reach out to market efficiently. Jib Flowless is a scholar who suggests that advertising revolve around 15 different appeals (Fowles 8). These include need for sex, affiliation guidance, and nurture, aggressiveness, to achieve and dominate. The rest of the appeals includes the appeals for the need for prominence, attention, autonomy, escape; feel safe, aesthetic, satisfy curiosity and the psychological needs. The Ads focus on flashy faces of the models with white healthy teeth posing with Colgate toothpaste. This is in order to create appeals to potential customers to be interested enough to buy the product. The other focus is the flashy look of the Colgate plastic pack. This is contrary to its competitor wh o uses animals known to have strong teeth like the beaver to advertise their products. Ads analysis The Ad in picture one uses a beautiful woman smiling to help market Colgate. The beautiful woman appeals to the emotion of the potential clients in order to capture their attention to look at the Colgate picture. Her brighten smile appeal for the need of affiliation to the beautiful smile. The smile invokes a memorable picture in the mind of the customer just as the marketing department at Colgate aimed to achieve. The Colgate toothpaste appears on the part of the picture to capture the attention of the reader. The conspicuous size of the toothpaste is to ensure that the name of the product hits the subconscious mind of the consumer. The background in the picture is red with large word in white that say Colgate fights germs. This message is to appeal to the need that ensures the customer feels safe. This emphasis is by the choice of the words and their size triggers conversation among the people looking at the advertisement. The main reason for advertisers to choose the above appeal; was to capture the attention of the potential customers (Biagi 156). The appeals reveal the audience of the Ad was parents and young people in the society. The appeal for the need to feel safe was targeting parents who take extra precautions to ensure that their children are safe from germs. The beautiful smile by the woman in the Ad depicts the audience of the Ad to be young people who like to look stylish and modern. In conclusion, Ad was targeting the elite group in the market. The Ad in picture 2 seeks to market a new brand of Colgate toothpaste. This is evident by the large letters in the name Colgate maxfresh. The name maxifresh appeal to need to achieve freshness in the mouth. These words are special and meant to send a message that the product offers maximum freshness in the mouth. The words â€Å"Unleash a rush of freshness† work to create an emotional appeal to rela te to the product to experience the feeling of freshness. Flashy blue container of Colgate creates interest in the mind of the individuals viewing the Ad to have an interest in the product. The advertisers specifically choose these appeals to ensure that they capture the attention of a larger market pull. The large letters of the product name seek to market the toothpaste among already consumers of other toothpastes products. The Advertisers ensure that the words â€Å"Britam stripes†