Dunkin Donuts Hypothetical Marketing Strategy Case Essay -- Business

Dunkin Donuts was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Over the years the company expanded and now is the largest coffee and cook goods chain in the world. They serve over 5,500 retail outlets selling more than 4 million doughnuts and 2.7 million cups of coffee dailyDunkin Donuts are famous for their more varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins donut hole treats. Their products are represented by more than 6,590 worldwide points of distribution, including approximately 4,815 units in the United States alone.History of Dunkin Donuts1946 bear down Rosenberg invests $5,000, forms Industrial Luncheon Services.1948 Bill Rosenberg opens donut shop Open Kettle in Quincy, Massachusetts.1950 Open Kettle name changed to Dunkin Donuts.1955 First franchise agreement subscribe and executed in Worcester, Massachusetts.1960 Bill Rosenberg founds the International Franchising Association.1963 100th Dunki n Donuts shop opens.1966 Dunkin Donuts University (DDU) is created.1970 First overseas Dunkin Donuts shop opens in Japan.1972 MUNCHKINS donut hole treats are introduced.1978 Introduction of impudently baked muffins. First network TV commercials are aired.1979 1,000th U.S. Dunkin Donuts shop opens.1980 Largest Dunkin Donuts shop in the world opens in Thailand with seating for 130.1982 Fred the Baker, TIME TO MAKE THE DONUTS television parkway begins.1990 Allied Domecq purchases Dunkin Donuts.1995 1000th international Dunkin Donuts shop opens in Thailand. Hazelnut and French Vanilla coffees are introduced as companions to Dunkin Donuts famous Original Blend.1996 Dunkin Donuts introduces ... ...the process of finding a new provider.5.Selecting the Optimal AlternativeDue to the growth in the bagel industry, all U.S. production facilities capable of making bagels were signing long term supplier contracts with different firms hence leaving very few opportunities for additional capacity to be obtained. In order to still thrive in the bagel industry, Dunkin Donuts should not terminate their contract with Harolds bakeshop. Rather, they should gradually continue with the rollout by limiting advertising and the pace of store expansion. In the meantime they should assist Harolds Bakery to find more co-packers in the short term. Referenceshttp//www.twincitybagels.com/html/bagel_history.htmlhttp//time-proxy.yaga.com/time/magazine/0,9263,7601960401,00.htmlhttps//www.dunkindonuts.com/http//en.wikipedia.org/wiki/Dunkin_Donuts