Marketing Essay Example | Topics and Well Written Essays - 2000 words

Marketing - Essay Example...5 A) Customer Analysis.5 B) Competitor Analysis..6 C) Company Analysis.8 D) Community Analysis.8 III. fall guy and Positioning Analysis.9 A) Appearance, Personality, and Reputation10 B) Future Marketing Position10 C) Positioning Map...11 IV. Conclusion12 V. References List.13 Fig.1..1 Fig.2..6 Marketing first appearance Oman Air has grown from a short-haul regional carrier into a national airline a global player that is perpetrate to conflict its customer needs and expectations. Oman Air extends true Omani hospitality and is completely committed to attaining its environmental, social and governance goals by pursuing a balanced business model. Oman Air is committed to ensuring delivery of valuable economic, environmental, and social benefits (Oxford Business Group 2009, p.118). Profit Oman Airs objective is to create and enhance the value by availing competitive returns to investors, meeting the clients need and expectations, generating prosperity, and contributing to overall economic development. In line with its established business principles, Oman Air seeks to compete fairly and ethically. Revenue in spite of appearance Oman Air grew by 35% to OMR 311.3 million (USD 808.5 million) (CAPA, 2012), as presented in the income statement presented below. The connection cares about the distribution of its gross value and actively pursues cost-saving efficiencies that match new, sustainable business models. In 2011, Oman Air reported record losses of OMR 110 million (about 286 million US Dollars) occasioned by sky rocketing oil prices, industrial unrest, fast expansion programme, and regional political turmoil. The airline is on the path towards long-term profitability and the losses suffered stimulate part of the growth. People Oman Air values honesty, integrity, and respect, which form part, of its core values. The company is pursues to be a responsible member of the society by playing a part in the welfare of its staff and comm unities. The company manifests a strong commitment towards availing a stable work environment that guarantees equal opportunity for learning and personal growth where staff can have a go at it a sense of purpose, teamwork, creativity and innovation, besides availing a rewarding and value enhancing experiences (OConnel & Williams 2011, p.16). Oman Air is at the forefront in promoting responsible citizenship by creating flourishing CSR programs. monumental emphasis is laid on embracing diverse communities through the creation of rich and inclusive experiences. Planet Minimizing emissions to air, water, and land the central to Oman Air